Peter Says Denim

"Band cool it would sell, but if the brand was sold is not necessarily cool"
The statement disclosed Peter Firman, founder and owner Peter Says Denim (PSD), in the midst of discussions about the meaning of a brand for him. And it was also the stance taken Peter to expand his business, he does not want the PSD to be a brand that just sold in the market.
PSD is a brand of jeans from Bandung was phenomenal. Since the initial product launch in 2008, the PSD can directly penetrate foreign markets. This was done by mating Peter fashion and music.
Briefly describe Peter PSD brand as a 'brand denim rock'. PSD reason many endorse the international bands and local rock homage. For example, Silverstein from Canada, August Burns Red from American, Not Called Jinx from Germany, and many more. Meanwhile there is also Superman Is Dead, St. Loco, Rocket Rockers, as well as a series of other Indonesian bands.
Since then, the brand PSD is often paired with world-class brands such as Gibson, Fender, Peavey, Volcom, Macbeth and others as sponsor music events. But the success achieved by the PSD is currently not quickly make Peter satisfied. PSD is still a long journey for him, and still nothing to become one of world's brand jeans.Ada and 'kick!'
Birth of PSD as a collaboration between fashion and music can not be separated from the gait Peter as a musician. In 2005 he formed a band called Peter Say Sorry. Darisana blend between fashion and music first appeared, when it was Peter began designing their own jeans for his band.
"Why are jeans because I love jeans, and I also know about the jeans (production). Since the first cave 'play' in the convection. Similarly, why do music because I love music, and I also know about the music, "explained Peter.
Before finally making brand PSD, Peter first made jeans for other people, as a vendor for various brands of jeans. It made Peter a better understanding of the intricacies of the production of jeans. But in fact, from 2005 to 2008 that Peter had started his jeans with the idea to create his own brand.
Thought to go international it has become a destination since launching Peter PSD. According to the local market it is hard work at the time, because when it's the middle of the apparel industry thrive. Distro, a local clothing production, especially in Bandung emerging everywhere. For that he wanted something different, and is optimistic it if it would work.
"At that time no one dared to market their products abroad" he said.
With the concept of online stores, the overseas market, especially the U.S. and Canada can receive PSD products. The impact is not only on sales alone but even more than that, according to Peter of people so open his eyes to Indonesia.
"They say 'Oh Indonesia could be great for the rich gini'. They know that in Indonesia so we can also make a rich gini (jeans). In our (Indonesia) do not need much more, (because) that in China it should be a big party "said Peter.
For distribution in the North American region that PSD is now even has its own offices in Canada. While in London, in the Cigadung, PSD has an office with 15 employees. There, Peter indicated that one PSD slogan, which is "Alive and Kickin '
"It means we will be always there, and we will always 'kick!'" He explained.
And darisana Peter did two "kick" at the same time. "Kick" first awaken the creative industry in the country as it could be accepted in foreign countries. While the "kick" the second is to open the eyes of the world about the potential industry of Indonesia.